Menus, poster, badges and the rest of signage were created based on the Street Food Festival logo and Illustration from the previous marketing pieces that went with the festival.
The festival's media dinner took place at Fort Maison in San Francisco were around 150 people attended.
I created badges for the street food festival and assisted with all the print production of the festival, like big signage, vendor profile. etc. I was also in charge of the ad production for the festival, media clients include; 7x7, The Guardian, telecote, Wells Fargo.
2012 ad production consisted in promoting the local forager winners, the idea was to combine both the festivals and Whole Foods' local forager program