Ritual software helps you organize and share your notes along with documents.
The logo was created based on the main meaning of the product which was about notes, it was important to create a brand that was modern clean but not too trendy. Based on different sources of inspirations the winner was the subtle imitation of tabs creating an R to recall the ritual name. The inspiration came from looking at traditional organizers.
The project started with the logo design and and then the landing page. The landing page helped to improve the branding of ritual as well as expanding it, creating a bigger palette and introducing new elements that could then be used inside of the application.
I also assisted ritual with a little bit of user experience relying on some UI elements, like more contrast in certain places, reorganizing a few icons and so on.
The error page introduces the Bearogator which is a creature that they were identified with, it has an Alligator's face, bear's body, spider legs and a scorpion's tale.
